5 tips for business owners
Here are 5 things you can do right now to up your game on social media:
- Don’t forget the basics. Say who you are and what you do as succinctly as possible. Always include your location and a link to your website.
- Check out other business profiles. Scope out the competition! What draws your attention? What pushes you away? Who do you want to connect with? Learn from what others are doing.
- Use a professional profile photo. Research shows that people want to connect to a person, not a product. Introduce your audience to the human face(s) behind your business. South Texas business owners: Contact us for info about scheduling a personal branding + headshot session! We’ll take several headshots of you and your team, giving you lots of profile photo options. BONUS! You’ll also receive branding photos for your website and several months worth of social media content!
- Keep it fresh. Update your profile regularly. If people can see that you’ve been recently active, they will be more inclined to engage with you.
- Write “how to” posts that benefit your target audience (A few examples: Realtors, share tips for selling/staging your home. Photographers, post 5 location ideas for a photo shoot. Accountants, give suggestions for saving money on taxes.)
- Share useful information that solves your customers’ problems. This will improve your customer service and inspire loyalty and trust.
- Keep a running list of videos, articles, and lists. The easiest way to post great content (and to post it regularly!) is to keep a list of the content you come across on a daily basis. That way, you have a document to pull from, rather than trying to come up with content on the spot.
- Post before-and-afters. Demonstrate your success stories. Videos, testimonials, & before-and-after photos are powerful!
- Take your followers behind the scenes. People need to know, like, and trust you before they’ll do business with you. Use your social media platform to show them what’s going on behind the scenes on a daily basis.
- Show your face. A great profile photo is a great start… but it isn’t enough! Your customers want to see the person behind the brand on a regular basis. Your face should appear in every 9th post (at a minimum). We are giving you permission to share personal tid-bits on your business page! In the process, you will (1) create interesting content (2) encourage engagement with your target audience and (3) allow your personality to shine!
- Use high-quality images.I mages that are sharp, inviting, and eye-catching make us want to like your post and look at the rest of your page! Struggling to find amazing images? Find a professional branding photographer in your area. They will work with you to design a custom photoshoot that perfectly reflects your brand and story. (South Texas business owners, holler at us!)
- Use a cohesive color palette that matches your brand. This is especially important on Instagram because followers can view all of your photos at the same time.
- Show your personality by choosing a consistent theme (Are you modern & minimalistic, cute & colorful, dark & moody?)
- Respond to everything. Every comment, every message, every time! People are much more likely to tell friends and family about someone they have a real, human connection with.
- Be a fan! If you want people to be a fan of your brand, then you need to be a fan of your users. Follow the people who represent the message your brand is trying to convey and then engage, engage, engage!
- Don’t be cold and corporate! Let yourpersonality come through in your posts, comments, and DMs. Show people who you really are and they are much more likely to connect with your business.
If you haven’t gotten up close and personal with your analytics yet, don’t worry! All you really want to know is:
• What were your top pieces of content in the last month?
• How much engagement (likes, shares, comments) did they receive?
• Who is interacting with your content most often?
Arming yourself with this info will make it easier to create content and forge connections.